This film is about being analog in a digital age. And it is about values: If 'digital' is the promise of limitless availability and - ultimately - indifference, does 'analog' stand for the return to consciousness and to meaning?
The story is told through the tale of a wonderfully incongruous company that once was a massive worldwide brand - Polaroid - and is now a tiny Berlin start-up: The Impossible Project. At the centre stand two driven men - once partners, now competitors: Doc and Oskar. Doc is the biologist from Vienna; Oskar used to be his intern and is now Impossible's CEO. The film is a feature documentary, shot over several years, and probably the last ever to be produced on 35mm.
Filming on 35mm